Making Delicious
Food Healthy Again

Hoow Foods is a Formulation Food Technology company, pursuing the path of least resistance, transforming unhealthy food into healthy ones, and Making Delicious Food Healthy Again.

The Problem - Metabolic Syndrome

The insidious scourge of the developed world, the metabolic syndrome is a collection of diseases such as diabetes, hypertension and hypercholesterolemia, linked to obesity and the intake of sugary and fatty foods.

USD $ T
estimated annual medical cost of treating obesity by 2025
USD $ B
estimated annual medical cost of treating obesity by 2025
to M
estimated annual medical cost of treating obesity by 2025

Hoow Foods has the Answer

We believe that prevention is better than cure. A healthier food hits at the source of the problem, and a large part of it is diet. Through our proprietary food technology platform, rooted in pharmaceutical and food sciences, we create healthy foods that taste just like the unhealthy foods you have come to love! Explore our pipeline below.

How We Do It

Hoow Foods was born from a vision to provide people with foods that tasted just as what they were used to, yet not adversely affecting their health. Food is emotional. We would rather take chances with our health than to truly abstain from all those unhealthy but oh-so-delicious foods out there. After all, health is “invisible” but good food is right there in front of you.

Health Sustainability Impact

In-house proprietary deep-tech to power the development of best-in-class
functional ingredients and food-reformulation capabilities.

Health and Sustainability
Since our founding we have had a steadfast focus on building a healthier and more sustainable world. In terms of SDGs we primarily address 3, 9 and 12.
Enabling food recipes that are healthier and more market-ready
Healthier functional ingredients, formulating better alternatives
New food products that are plant-based, like Hegg

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Official Partners